Indian handicrafts are more a tradition than an industry. Or it will be better to say that it is a tradition turned into an industry that generates maximum employment in the country. And the good thing is that most employment is generated in rural India. The India Brand Equity Foundation travel across the globe to reach international buyers. Want to see what rural India is making? And what is the demand for those products.

In India, rural people practice handicrafts as a tradition, and their work is appreciated by the entire globe. India exports goods like Pashmina shawls, woodwork, pottery, and brass work to international markets. Indian handicrafts are the biggest employment generator in the country, as it involves rural areas, where a large workforce is directly or indirectly connected to the industry. India Brand Equity Foundation promotes handicrafts in international markets.