FMCG marketing refers to the strategies and activities employed by Fast-Moving Consumer Goods (FMCG) companies to promote and sell their products. FMCG products, such as food, beverages, toiletries, and household items, have a high turnover rate and are sold at relatively low prices. Effective FMCG marketing involves understanding consumer behavior, conducting market research, developing compelling advertising campaigns, managing distribution channels, and ensuring a strong brand presence.
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